ZEVIA

When beverage brand, Zevia, needed an updated take on their brand and packaging to capture their better-for-you mission, we created a fluid visual language to live across their expanding SKUs and product offering. Taking inspiration from the scalloped edge of a stevia leaf, we evolved the wordmark and blended fluid leaf-like forms with a sense of geometric movement to capture the joys of drinking better. This bolder visual language and revitalized approach to their use of color provided Zevia with an updated identity that felt both nostalgic and fresh.