ZEVIA

When beverage brand Zevia needed an updated take on their brand and packaging to capture their better-for-you mission, a fluid visual language was created to live across their expanding SKUs and product offering. Taking inspiration from the scalloped edge of a stevia leaf, the wordmark was evolved and fluid, leaf-like forms were blended with a sense of geometric movement to capture the joys of drinking better.
     This bolder visual language and revitalised approach to colour gave Zevia an identity that felt both nostalgic and fresh. In the year following the rebrand, Zevia reported a 4.4% increase in net sales, reflecting stronger resonance with consumers and broader retail presence.