
XEAL
ART DIRECTION
BRAND IDENTITY
DIGITAL + UI
MOTION DESIGN
ART DIRECTION BRAND IDENTITY DIGITAL + UI MOTION DESIGN
Electric vehicles may be the future, but charging them has often felt stuck in the past. Xeal changed that by building a patented system that works anywhere, anytime, without relying on Wi-Fi. As the technology scaled rapidly across cities and buildings, the brand needed to evolve to keep up.
The refreshed identity was designed to be as sharp and seamless as the product itself. A refined wordmark, updated symbol, and animated helix introduced new energy and cohesion across motion, illustration, and interface. The result is a brand system that moves with intention, built to be precise, kinetic, and aligned with the future of electric mobility.
COMPLETED FOR XEAL AT DESIGNSTUDIO NY W/ ALEXIS SELLAL, LUKE WINN, RYAN SU.
ANIMATION BY CHRIS ANDERSON.