CITI CUSTOM CASH

Four experienced mediators came together to launch a new collaborative practice — the first of its kind in Sydney. It was a chance to build a brand that felt calm and credible without relying on clichés like smiling families or clasped hands.
     The idea of “the philosopher’s desk” became the foundation. It shaped the tone, illustration style, and colour palette, reflecting a thoughtful, human approach to mediation. The brand highlighted the collective knowledge and professionalism of its founders, offering clients quiet confidence during complex moments.