START SMART

Developed by the Commonwealth Bank, Start Smart is a program that helps young people build financial literacy through workshops and online resources. It equips students with the confidence and competence to make better money decisions from an early age.
     To bring the program to life visually, we created a crafted, engaging world designed to resonate with students and teachers alike. Collaborating with paper artist Benja Harney, we built a series of school bag scenes that integrated objects and ideas tailored to each audience’s financial needs. These tactile, colourful compositions were used across print, digital, and interactive platforms to make learning about money feel fun and accessible.