Riverside Centre is a Brisbane landmark designed by Harry Seidler in the 1980s. When major upgrades were undertaken by The GPT Group, the brand needed to reflect both its architectural legacy and its modern relevance. The goal was to celebrate its rich heritage while reinforcing its appeal as a contemporary workplace.
A subtle yet strategic evolution followed. The updated identity included a refreshed logo, new campaign photography, a website, and a suite of leasing collateral housed in a sophisticated linen-bound folder. The result highlighted Riverside Centre’s status as a prestigious business hub for both current and prospective tenants.

COMPLETED FOR THE GPT GROUP AT THIS IS IKON W/ KATE DENNIS. PHOTOGRAPHY BY ANSON SMART.