RIVERSIDE CENTRE

Riverside Centre is a Brisbane landmark designed by Harry Seidler in the 1980s. With owners The GPT Group undertaking major upgrades in 2014 it was necessary to review the positioning of this iconic building in a way that would celebrate its rich heritage, groundbreaking design and contemporary offering.
We took a strategic approach to the project which ensured that the brand evolution was subtle yet successful. Along with a logo refresh, campaign photography and new website, we designed a suite of leasing collateral housed in an sophisticated linen-bound folder. The overall design highlights Riverside’s position as a prestigious business hub and its ongoing status as a modern workplace to potential and existing tenants.