Daniel Ioannou



Rethink: The Way You Live


Print & Publication


A fresh approach to this interiors book challenging expectations. Published by Murdoch Books, Rethink's revolutionary approach 'reveals the ways we can weave creativity, sustainability, quality and technology into our life and home.' The book aimed to connect all the ideas within by specifying a vivid green spot colour and drilling a small hole from the cover title through every page. The latter could be seen as irreverent or even irrelevant, but is intended to raise the question ‘why’, encouraging readers to think about their own perspective.

Studio — This is Ikon
Client — Murdoch Books
Author — Amada Talbot

Creative Director — Kate Dennis
Design Director — Bettina Winkler

Australian Book Publishers Association Awards 2013
Finalist — Best Designed Specialist Book

Architectural Digest
Top 20 Architectural and Design books of 2015