RE AGENCY

Re is a global brand consultancy born in Sydney, Australia. Part of the M&C Saatchi Group, Re has built brands across sectors — from major banks to independent theatres. In 2015, with a new creative director and a clarified vision, the studio’s own identity needed a refresh.
     The new brand took inspiration from Re’s muse, David Bowie — simple, bold, and always evolving. Referencing the Latin meaning of “again,” animated elements brought the brand to life through glitchy type, blinking cursors, and playful detail. It was flexible enough to move from pitch decks to Instagram and even found its way onto wine bottles.