Optus Brand Photography


Art Direction
Brand Development

The culmination of many months working to audit the Optus brand identified the need to update and refine the brand’s imagery. 

It was clear for an organisation with the reach of Optus, photography had to be able to speak to all sorts of people all over Australia.

So we produced and directed a seven-day shoot that saw us travel from city streets to regional beaches to create a diverse library of photography that captures the personality of the Optus brand.

Studio — Re Sydney
Client — Optus

Designer — Megan Schierhout
Photographer — Tobias Rowles