OPTUS
ART DIRECTION
ADVERTISING
BRAND DEVELOPMENT
CASTING
DIGITAL & UI
MOTION DESIGN
PRINT & PUBLICATION
VERBAL IDENTITY
ART DIRECTION ADVERTISING BRAND DEVELOPMENT CASTING DIGITAL & UI MOTION DESIGN PRINT & PUBLICATION VERBAL IDENTITY
As part of our long-standing partnership with Optus, we consistently optimized the brand, seeking opportunities to evolve, refresh, and strengthen its identity. In this evolution, we elevated the role of ‘Yes’ to represent the network itself, clarified the system’s functional foundations, and breathed new life into the expression with new photography and collaboration with Petra Erikson to unlock a fresh and distinctive illustration style.
The result: Optus’ recognition as Australia’s strongest brand just eighteen months after the evolution launched.
CREATED FOR OPTUS AT RE SYDNEY W/ MEGAN SCHIERHOUT, MIKE KIRKPATRICK, NICK HILL, PHIL WADEWITZ, EMILY SNEDDON, HARRY TUCKWELL, JAMES MARQUET, MAXINE ALLEN, AMY SCOTT, JANE DURU, AND MICHAEL PICKERING.
LIFESTYLE PHOTOGRAPHY BY TOBIAS ROWLES. STUDIO PHOTOGRAPHY BY MARIA ALZATE. ILLUSTRATION BY PETRA ERIKSSON. CGI BY CHRIS ANGELIUS. RETOUCHING BY DAVE MERCER.
