OPTUS

ART DIRECTION

ADVERTISING

BRAND DEVELOPMENT

CASTING

DIGITAL & UI

MOTION DESIGN

PRINT & PUBLICATION

VERBAL IDENTITY

ART DIRECTION ADVERTISING BRAND DEVELOPMENT CASTING DIGITAL & UI MOTION DESIGN PRINT & PUBLICATION VERBAL IDENTITY

 

In a long-standing partnership with Optus, the brand was continually refined to stay relevant, distinct, and future-focused. This evolution elevated the role of ‘Yes’ to represent the network itself, transforming it from a tagline into a unifying brand symbol.
     Foundational systems were clarified, and the expression was revitalised through new photography and a distinctive illustration style developed in collaboration with Petra Eriksson. The work added personality and cohesion to the brand across every touchpoint. Just eighteen months after the evolution launched, Optus was recognised as Australia’s strongest brand — a reflection of the clarity, consistency and creative strength behind the transformation.

 

CREATED FOR OPTUS AT RE SYDNEY W/ MEGAN SCHIERHOUT, MIKE KIRKPATRICK, NICK HILL, PHIL WADEWITZ, EMILY SNEDDON, HARRY TUCKWELL, JAMES MARQUET, MAXINE ALLEN, AMY SCOTT, JANE DURU, AND MICHAEL PICKERING.

LIFESTYLE PHOTOGRAPHY BY TOBIAS ROWLES. STUDIO PHOTOGRAPHY BY MARIA ALZATE. ILLUSTRATION BY PETRA ERIKSSON. CGI BY CHRIS ANGELIUS. RETOUCHING BY DAVE MERCER.

 
A young man and woman at the beach next to a parked SUV. The woman is sitting on the edge of the SUV trunk wrapped in a towel, smiling, while the man is standing in swim trunks with a surfboard, engaging in conversation.
A woman and a girl sitting on a porch step outside a house, smiling. The woman holds the girl on her lap as they look at something in the girl's hand.
Office desk with computer monitor, sticky notes, a white device with a display and buttons, two amber vases with green potted plants, a smartphone, a wireless mouse, and stacks of papers.
Young man with short dark hair, wearing a pink T-shirt, sitting on a sofa with colorful cushions, looking at a tablet in his hand, bathed in natural light from a nearby window.
A girl with curly hair sitting on a bed in a bedroom, reading a tablet. The room is decorated with a framed artwork on the wall, string lights, toys, a backpack, and a window with sunlight.
A young girl sitting on the edge of a swimming pool, holding a slice of watermelon and smiling, with lush green plants in the background.
A family of three enjoying a meal together at a kitchen table with fruit dishes.
A young child with brown hair smiling and sitting on a grey couch, holding a tablet, surrounded by colorful pillows, with abstract artwork hanging on a white wall behind.
A woman sitting on a wooden bench in a entryway, looking at her phone, with shoes on the floor underneath, and jackets hanging on the wall behind her.
A man with curly hair and a beard, smiling and looking to his left, holding a smartphone in his hands, standing outdoors in an urban setting during daytime.
A man with a beard and dark hair wearing a dark shirt and brown apron working in a woodworking shop. He is leaning over a large wooden workbench with woodworking tools on the wall behind him.
Young woman with pink hair and glasses working on a laptop in a cozy cafe, with a drink and dessert on the table.
Three women sitting on a blanket at the beach, smiling and enjoying each other's company.
Smiling young man sitting on a colorful sofa, holding a tablet, in a bright living room.
A man and woman walking and talking on a shopping street, smiling at each other, with storefronts and potted plants in the background.
A woman in a beige trench coat and white pants walking near a subway entrance, smiling and listening to music on earphones, with two women walking up stairs in the background.
A man sitting on a concrete bench in an outdoor urban area, smiling and holding a tablet and a coffee cup, with a brown paper bag on the ground nearby.
A woman with pink hair wearing headphones, a denim jacket, and beige pants happily listening to music against a yellow background with colorful graphics and emojis.
A smiling woman with short gray hair wearing a white shirt, talking on a phone against a bright yellow background with the word "yes" written in large white cursive letters, blue heart, and smiling emoji icons.
A man looking down and smiling with a casual green jacket against a yellow background decorated with blue hearts, emojis, a camera icon, and the word "Yes" in white script.
A smiling woman in a green sweater and white pants looking at her phone against a yellow background with floating icons of hearts, a thumbs up, a credit card, and a movie clapperboard, with the word 'yes' written in large white letters behind her.
A young woman with curly red hair wearing a white t-shirt and leopard print pants, holding headphones near her ear and smiling against a bright yellow background with playful graphics and the word 'yes' overlayed.
Optus store with tropical-themed wall graphics and a sign that says, 'Give gifts that keep on giving'.
A display table with multiple smartphones in a store, featuring a promotional sign that offers a $10 monthly savings when adding a second device to the plan. The background shows other electronic devices and advertisements for various tech products.
Store display advertising electronic devices and portable speakers with a tropical theme, including floaties, sandals, and a gift box.
Colorful pages with illustrations of a popsicle, cherries, a surfboard, a lobster, and text describing summer activities.
Four cards standing upright, each with a cartoon-like image of a cherry, a popsicle, a shrimp, and a surfboard, with the word 'Yes' written across each card.
Three smartphone cases with colorful designs of cherries, a shrimp, and a barbecue grill.
Three colorful closed beach umbrellas with floral patterns, arranged in a row against a plain background.