MELBOURNE CENTRAL TOWER

Melbourne Central Tower, a premium asset in the GPT Group portfolio, needed a refreshed brand and a suite of marketing collateral to reflect its position in the city. The goal was to elevate its identity while clearly expressing its core values.
     The work included a new leasing brochure and website that repositioned the tower as a prestigious landmark. Wellbeing at work, sustainability, and long-term vision were brought to the forefront through refined design and messaging. The result was a brand expression that felt confident, future-focused, and distinctly Melbourne.