
21 YEARS OF M&C SAATCHI
PRINT & PUBLICATION
PRINT & PUBLICATION
In 1995, two guys in a hotel room, armed with two clients and a personal credit card, launched M&C Saatchi Australia. Despite early doubts, the agency became one of the country’s most enduring creative forces. To mark its 21st anniversary, Re and M&C Saatchi created a bold print anthology celebrating the work that defined its first two decades.
The book featured the agency’s signature black and white aesthetic and was printed in a limited run of 1000 copies. Edge-printed, vacuum sealed, and wrapped in nickel to mark the milestone, it invited intrigue while symbolising significance. The result was a striking, shelf-worthy object that honoured the agency’s legacy.
COMPLETED FOR M&AC SAATCHI AUSTRALIA AT RE SYDNEY W/ COLIN CORNWELL.
AGDA AWARDS, FINALIST, IDENTITY: BRAND EXPRESSION. AGDA AWARDS, FINALIST, IDENTITY: SELF PROMOTION. AGDA AWARDS, FINALIST, PUBLICATIONS: BOOK (ENTIRE BOOK)