LIBERTY PLACE
ART DIRECTION
BRAND IDENTITY
DIGITAL & UI
PRINT & PUBLICATION
ART DIRECTION BRAND IDENTITY DIGITAL & UI PRINT & PUBLICATION
Redefining Sydney's skyline and featuring dual Castlereagh and Pitt Street frontages, Liberty Place is a new CBD destination signalling a forward move sustainably, economically, architecturally and socially for Sydney. The strategy around naming and branding the precinct was to reference both the heritage of the site and the visionary approach to the entire development.
CREATED FOR THE GPT GROUP W/ KATE DENNIS AND BETTINA WINKLER. PHOTOGRAPHY BY ANSON SMART.
