JET AVIATION

Mobility has evolved more in the last decade than ever before. As Uber took to the skies with Elevate, the Private Suite expanded, and commercial airlines redefined premium travel, much of private aviation remained unchanged.
Jet Aviation, with its half-century legacy and global team of world-class artisans, had an opportunity to better reflect its craftsmanship and service through its brand. To do so, we defined a set of principles to ensure every experience felt like being on a cloud—meticulously crafted, hyper-personalized, and seamless.
Rooted in Jet Aviation’s Swiss heritage, we created a refined yet simple system that brought to life the often-untold stories behind exceptional aviation. Calm, sensory imagery and poetic language captured the feeling of weightless travel, while annotations and footnotes revealed the care, craftsmanship, and attention to detail that make each journey effortless.