Griffin Theatre is one of Sydney’s oldest companies, known for launching careers and premiering legendary Australian plays. With just 108 seats, the space offers a rare kind of intimacy between performers and audience. For their 2016 end-of-financial-year campaign, we created a short film to capture that feeling.
Directed by Jack Naylor and written by playwright Suzie Miller, Intimacy explored the many forms closeness can take. Shared across social media, it became Griffin’s most successful campaign to date, generating over 5,800 views and raising 160% more donations than the previous year. The campaign also brought nearly 100 new major donors into the fold.

COMPLETED FOR THE GRIFFIN THEATRE COMPANY AT RE SYDNEY W/ COLIN CORNWELL AND FLORIANE JAMBU. DIRECTED BY JACK NAYLOR. PHOTOGRAPHY BY NICK LAWRENCE.

AGDA AWARDS, FINALIST, DESIGN EFFECTIVENESS: MARKETING CAMPAIGNS.