HUFFER

Born on the slopes of New Zealand, Huffer has earned cult status for its no-nonsense streetwear. We were thrilled to refresh their brand, capturing the highs and lows of life—celebrating the thrill of adventure and the connection to community. The new ‘H’ logo reflects this ethos: a level bar for streetwear basics, an upward H for versatile mid-layers, and a downward H for iconic outerwear.
Beyond apparel, Huffer has always been deeply embedded in local communities, exemplified by Huffer House Britomart—a space for collaboration, creativity, and connection. Through initiatives like People Presence with The Mental Health Foundation, Huffer not only gears up for the good times but also supports conversations around mental health, donating a portion of every t-shirt sold.