HUFFER

Born on the slopes of New Zealand, Huffer earned cult status for its no-nonsense streetwear. The refreshed brand captured the highs and lows of life, celebrating the thrill of adventure and the strength of community. At the heart of the new identity was a reimagined logo system: a level bar for everyday basics, an upward H for mid-layers, and a downward H for outerwear.
     Huffer’s connection to local communities remained central. Huffer House Britomart became a space for collaboration and creativity. Through initiatives like People Presence with The Mental Health Foundation, the brand supported open conversations around mental health, donating a portion of every T-shirt sold. Huffer stood for the good times, and for being there through the tough ones too.