Holiday Mode


Art Direction
Brand Development
Print & Publication

Sea, sand and speakers. Barbies, backers, and Netflix-binges. In Australia, Christmas isn’t Christmas without all the accoutrements of summer. So for the Optus Christmas retail campaign, we ditched the Northern hemisphere-lite vibes and brought the true spirit of the holiday season to life.

Working with illustrator Petra Eriksson, we commissioned a suite of illustrations to represent the breadth of Australian summer – from our native flora to the iconic Aussie barbie.

Interwoven with Optus’s most desirable gifts, these formed the backdrop for the whole campaign, adorning retail stores, catalogues and digital advertising all through the summer months.

Studio — Re Sydney
Client — Optus

Designer — Mike Kirkpatrick
Designer — Megan Schierhout
Designer — Emily Sneddon
Motion Designer — Sumita Maharaj
Writer — Jane Duru
Illustrator — Petra Eriksson


The campaign also brought the spirit of summer to the Optus campus, across digital displays, Christmas cards and essential summer merch.