FYXER
ART DIRECTION
BRAND IDENTITY
DIGITAL + UI
MOTION DESIGN
ART DIRECTION BRAND IDENTITY DIGITAL + UI MOTION DESIGN
For high performers, the inbox is not busywork. It is where deals progress, relationships develop, and reputations are built. But when everything looks urgent, it becomes harder to see what truly deserves attention. Fyxer cuts through that noise by connecting directly to your email to organize and prioritize your inbox, while drafting replies in your voice using AI trained on real human expertise. The result helps users stay focused on the work that drives business forward.
With a product that works best when it fades into the background, the brand needed to make that invisible intelligence feel tangible. The identity draws inspiration from the simple ways people have always brought order to chaos: highlighting what matters, jotting a note in the margin, or folding a page corner to save your place. These familiar analog cues are reinterpreted for the digital world, giving presence to the intelligence working quietly behind the scenes and bringing clarity back to the inbox.
COMPLETED FOR FYXER AT RED ANTLER W/ ADRIAN RAMIREZ, EVAN POKRANDT, FREDDIE HALL, ISSAC CHOI, JOÃO LUÍS PAES, MADDIE CHANESS, MARIA BONELLO, RAFA KUZNICKI, ROHAN KRISHNAN, SUNNY LEE