BANKWEST

Bankwest had launched its new positioning, making banking easier, but struggled to express what that actually meant. In a category where every bank claimed simplicity, the challenge was to define the idea in a way that could build emotional connection with both customers and internal teams.
     With clarity established, a distinctive visual identity was created to support the brand’s renewed ambition and personality. Designed to help the bank get its swagger back, the system brought warmth, confidence, and clarity to every touchpoint. The result was a reintroduction of Bankwest with energy, heart, and a stronger sense of purpose.