ACTIVIA
ART DIRECTION
BRAND IDENTITY
DIGITAL + UI
MOTION DESIGN
PACKAGING
ART DIRECTION BRAND IDENTITY DIGITAL + UI MOTION DESIGN PACKAGING
Electric vehicles may be the future, but charging them has often felt stuck in the past. Xeal changed that by building a patented system that works anywhere, anytime, without relying on Wi-Fi. As the technology scaled rapidly across cities and buildings, the brand needed to evolve to keep up.
The refreshed identity was designed to be as sharp and seamless as the product itself. A refined wordmark, updated symbol, and animated helix introduced new energy and cohesion across motion, illustration, and interface. The result is a brand system that moves with intention, built to be precise, kinetic, and aligned with the future of electric mobility.
COMPLETED FOR DANONE NORTH AMERICA AT LANDOR NY W/ ERIN WILSON, JACK HOAC, NOAH ARMSTRONG, RACHEL HERMAN, VANESSA DING.
PHOTOGRAPHY BY MARI JULIANO. PROP STYLIST, LIZA NELSON. FOOD STYLIST, CASEY DOBBINS. WARDROBE STYLIST, LEAH ADICOFF. HMU, ERIKA PARSONS. MANICURIST, MERRICK FISCHER.