Melbourne Central Tower

Art Direction
Brand Identity
Digital & UI
Print & Publication


In early 2013, This is Ikon was appointed the creative agency for Melbourne Central Tower, a premium asset in the GPT Group portfolio. Repositioning the brand to develop and produce new corporate marketing collateral including a leasing brochure and website. This work highlighted Melbourne Central Tower’s status as a prestigious landmark and the key brand values such as the company’s focus on wellbeing at work and sustainable practices.

Client — The GPT Group
Studio — This is ikon

Creative Director — Kate Dennis   Design Director — Bettina Winkler
Photographer — Anson Smart