Melbourne Central Tower

 
 

Art Direction
Brand Identity
Digital & UI
Print & Publication

 

In early 2013, This is Ikon was appointed the creative agency for Melbourne Central Tower, a premium asset in the GPT Group portfolio. Repositioning the brand to develop and produce new corporate marketing collateral including a leasing brochure and website. This work highlighted Melbourne Central Tower’s status as a prestigious landmark and the key brand values such as the company’s focus on wellbeing at work and sustainable practices.

Client — The GPT Group
Studio — This is ikon

Creative Director — Kate Dennis  
Design Director — Bettina Winkler
Photographer — Anson Smart

 
 
 
 
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