Liberty Place

Art Direction
Brand Identity
Digital & UI
Print & Publication


Redefining Sydney's skyline and featuring dual Castlereagh and Pitt Street frontages, Liberty Place is a new CBD destination signalling a forward move sustainably, economically, architecturally and socially for Sydney. The strategy around naming and branding the precinct was to reference both the heritage of the site and the visionary approach to the entire development.

Client — The GPT Group
Studio — This is Ikon

Creative Director — Kate Dennis   Design Director — Bettina Winkler
Photographer — Anson Smart