Art Direction
Brand Development

In 2015, we developed a fresh and unique brand identity for Bankwest to support and enhance its new brand positioning and personality which, at its heart, was about developing an emotional connection with customers across all communications.

As a part of our ongoing development of the Bankwest brand we directed and produced a suite photography to further develop a distinctive photographic style and for the evolved brand. Creating a library of imagery representative of Bankwest’s priority segments across Retail and Business, spanning a range of relatable and authentic life and business moments.

Studio — Re Sydney
Client — Bankwest

Creative Director — Colin Cornwell
Photographer — Tobias Rowles