Art Direction
Brand Identity
Brand Development
Digital & UI
Print & Publication

Bankwest launched its ‘making banking easier’ positioning to align with its vision. However every financial service organisation seeks to offer ease. Bankwest was struggling to own and communicate this positioning.

We defined what ‘making banking easier’ meant for Bankwest, positioning it to drive emotional connection both internally and with customers.

A unique visual identity for the Bankwest brand was created to support and enhance its new ambitious brand strategy and brand personality - and ultimately to help the bank get its ‘swagger back’ and develop an emotional connection with customers across all communications.

Studio — Re Sydney
Client — Bankwest

Creative Director — Colin Cornwell
Photographer — Tobias Rowles
Illustration — Tin & Ed